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To Be Familiar or to Be There? Brand Familiarity, Social Presence, and OnlineRetailing
  • 所属机构名称：浙江大学
  • 会议名称：2012 AMA Summer Marketing Educators’ Conference
  • 时间：2012.8.19
  • 成果类型：会议
  • 相关项目：网络购物信息环境对消费者购买决策行为的影响研究- - 基于有限理性的视角
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网络购物信息环境对消费者购买决策行为的影响研究- - 基于有限理性的视角
期刊论文 5 会议论文 8
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Empirical study of the processes of internet Word-of-Mouth within an online community context
网络购物信息环境对消费者信任和购买意愿的影响
The Impact of Online shopping Information Context on Consumers' Product Evaluation: Based on
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm