位置：成果数据库 > 会议 > 会议详情页
The Impact of Online shopping Information Context on Consumers' Product Evaluation: Based on
  • 所属机构名称：浙江大学
  • 会议名称：2015 International Conference of Asian Marketing Associations (ICAMA)
  • 时间：2015.10.30
  • 成果类型：会议
  • 相关项目：网络购物信息环境对消费者购买决策行为的影响研究- - 基于有限理性的视角
同会议论文项目
网络购物信息环境对消费者购买决策行为的影响研究- - 基于有限理性的视角
期刊论文 5 会议论文 8
同项目会议论文
To Be Familiar or to Be There? Brand Familiarity, Social Presence, and OnlineRetailing
Empirical study of the processes of internet Word-of-Mouth within an online community context
网络购物信息环境对消费者信任和购买意愿的影响
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm
A Study on the Operation Mechanism of Website Brand Equity Based on S-O-R Paradigm