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Consumer's attitude to brand spokesperson: A perspective of balance theory
  • 所属机构名称：哈尔滨工业大学
  • 会议名称：17th International Conference on Management Science and Engineering, ICMSE 2010
  • 成果类型：会议
  • 会场：Melbourne, VIC, Australia
  • 相关项目：拟合量表测量的客户钱包份额代价敏感评估
作者： Bo|Li|Zou|Peng|Hong-Wei|Yu|
同会议论文项目
拟合量表测量的客户钱包份额代价敏感评估
期刊论文 14 会议论文 6
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