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The Influence of WOM on Consumers' Intention of Brand Switching: the Mediate Role of Subjective Norm
  • 所属机构名称：中国人民大学
  • 会议名称：Summit International Marketing Science and Management Technology Conference
  • 成果类型：会议
  • 相关项目：我国企业体验营销的价值创造及其运行机理研究
作者： Guo Guoqing|Zhang Zhongke|Chen Kai|Wang Xiaofan|
同会议论文项目
我国企业体验营销的价值创造及其运行机理研究
期刊论文 9 会议论文 8
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