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多元参照群体的不一致态度对消费者的影响研究——消费者自身矛盾态度的调节作用
  • 所属机构名称：武汉大学
  • 会议名称：2009JMS中国营销科学学术年会论文, pp 350-364, 2009/10/23.
  • 成果类型：会议
  • 相关项目：营销信息在网络环境下的口碑传播机制及其影响研究
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营销信息在网络环境下的口碑传播机制及其影响研究
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