中文摘要：

以人格特质理论的词汇学假设作为方法学基础,以心理学视角对明清徽商的人格结构进行量化的研究,以期得到徽商的人格结构特征.编制《徽商人物传》阅读材料,采用词汇表作为检测工具,由16名徽商研究方向的专家老师评定产生45个得分较高的形容词构成“徽商人格检测表”.然后要求400名被试阅读《徽商人物传》,并在“徽商人格检测袁”上打分,对徽商人格进行评定,对数据进行统计分析,得到徽商的人格结构,并分析其特征.徽商的人格结构由5个方面的因素组成,分别是聪慧积极、谦逊坚毅、诚信义礼、稳重负责和合作创新.

英文摘要：

The article, using the lexicology assumption of personality trait theory as the foundation of methodology, triesto using quantitative method to explain the personality structure of Huizhou merchants in the perspective of psychology toobtain the features of Huizhou merchants. Firstly, according to the existing research about the Huizhou merchants TheSelected Materials Of Ming And Qing Huizhou Merchants, （Zhang Haipeng and Wang Yuanqing jointly produced）, de-cide the reading material, and with the vocabulary as the detection tool, 16 experts and scholars in the field of Huizhoumerchants research assess and select the higher scored 45 vocabularies to produce a check list of Huizhou merchants＇ char-acter in the Ming and Qing dynasty. Secondly, let the participants read the material of Huizhou merchants, and score thecheck list to evaluate Huizhou merchants＇ character. After analyzing the data, the personality structure of Huizhou mer-chants is obtained and its features are summarized. This paper concludes that Huizhou merchants＇ personality is composedof 5 aspects： intelligent and positive, modest and fortitude, trustworthy and integrity, dignified and reliable, cooperativeand innovative.