介绍了关联规则的常用理论,研究了关联规则中的标准Apriori算法,针对其不足进行了有益的改进,提出了一种新的加权关联规则挖掘算法,并分析了其主要特点。通过把该算法用于电子商务数据挖掘中,并与标准Apriori算法的对比分析,证明了这种新的加权关联规则挖掘算法的有效性。
Introduce the primary principle and theory of association rules,and study the standard Apriori algorithm.Following this, present a new weighted association rule mining algorithm against the shortages of the standard Apriori algorithm,and analyze the main traits of it.Then apply this new algorithm in E-business data mining,experimental results show that the new weighted association rule mining algorithm outperforms than the standard Apriori algorithm.