采用理论分析和文献资料法,分析了北京奥运会对我国体育用品产业发展的促进作用。奥运会既是体育盛会,同样也是政治、经济、文化的盛会。北京奥运会为我国的体育用品产业的可持续发展提供了一个很好的平台。
This paper analyzed the promoting effect of Beijing Olympic Games on China's sports goods industry with the methods of theoretical analysis and literature material. Olympic Games are not only a sports pageant, but also a pageant in the fields of politics, economy and culture. The Beijing Olympic Games provided a good platform for the sustainable development of China's sports goods industry.