中文摘要：

网络时代的治理模式被迫从传统“垂直化”向网络的“扁平化”转变。以阿里巴巴“合伙人”与海尔“小微创客”两种治理模式为案例背景，采取开放式编码、主轴译码和选择性译码的逐级编码程序，并运用“复制逻辑”进行跨案例分析。研究结果表明，互联网企业和传统企业的网络治理模式创新涉及网络治理环境、网络治理目标、网络治理结构和网络治理机制4个核心要素，其分别寓意网络治理模式创新过程中的治理环境和压力来源、治理群体和目标导向、治理主体和网络结构以及治理机制和运行机理。基于此，构建了网络治理模式创新的理论模型。

英文摘要：

In the era of information technology, network organizations are forced to transit from traditional vertical governance to fiat network governance model. On the background of Alibaba and Haier＇s research data, we ap- plied with open coding, axial coding and selective coding, besides replication logic methodology to study on the case companies. The results show that the network governance model innovation for both internet companies and traditional companies was involved with network governance environment, network governance purpose, network governance structure and network governance mechanism. Specifically, they separately mean the governance environment and pressure sources, governance group and goal orientation, governance body and the network structure and governance mechanism and operation mechanism. Besides, it constitutes a four-dimension network governance model.