双边市场是正确认识互联网平台企业的理论基础,市场公共性决定了平台企业必须承担维护市场竞争秩序的义务。竞争利益是认定平台企业不正当竞争行为的核心要素,滥用相对优势地位、限制用户使用替代产品、恶意破坏对手合法商业模式及流量劫持是平台企业不正当竞争行为的基本类型。履行权利保护义务、保护大众利益及基于商业道德和行业规范是排除平台企业不正当竞争行为时的考量因素。《反不正当竞争法(修订草案送审稿)》相关条款对互联网平台企业不正当竞争行为进行了初步规定,但仍需完善。
Two-sided markets is the theoretical foundation of understanding the Internet platform company correctly, and it is market publicity that determines the platform company must bear the obligation to maintain the order of market competition. Competitive interests are the core elements of identifying unfair competition acts of platform company. The abuse of comparative advantage, restricting the use of alternative products, malicious damage to competitors legitimate business model and traffic hijacking are basic types of platform company acts of unfair competition. Fulfilling the obligation of rights protecting, protecting the public interests and business ethics and industry norms is the exclusion of platform enterprises unfair competition acts. Although there has been initial requirements for the unfair competition acts of the Internet platform company in the "Anti Unfair Competition Law( Draft for Consideration)", it still needs further improvement.