本文根据实地调查所得的数据,采用定量分析方法,检验了与零售商和供应商之间依赖关系有关的三个假设。研究结果表明:第一,不论是供应商还是零售商,实力越强者越倾向于被自己的合作伙伴较高程度地依赖,而实力越弱的成员越倾向于更多的依赖合作伙伴;第二,在零售商和供应商关系中,双方对彼此依赖程度的感知存在较大的差异;第三,对彼此依赖程度感知上的差异会增大零售商和供应商之间被感知到的冲突。
This paper tested three hypotheses related to the mutual dependence between retailers and suppliers by analyzing the data collected in a survey. The results show that, firstfly, the stronger ones in terms of competency would be more depended on by their counterparts, while the weaker ones in terms of competency would more depend on their counterparts; secondly, there were considerable differences between the retailers and the suppliers in perceptions of mutual dependence. Thirdly, the differences were positively associated with the conflict perceived by the suppliers.