位置：成果数据库 > 期刊 > 期刊详情页
A Structural Model of Competition in Sponsored Search Advertising
  • ISSN号：0732-2399
  • 期刊名称：Marketing Science
  • 时间：2014.2.1
  • 页码：138-157
  • 相关项目：搜索引擎广告的关键词筛选与竞价策略：考虑多重约束的理论模型与实证研究
作者： Sha Yang, Shijie Lu, Xianghua Lu|
同期刊论文项目
搜索引擎广告的关键词筛选与竞价策略考虑多重约束的理论模型与实证研究
期刊论文 14
同项目期刊论文
互联网营销服务创新及其价值——基于赞助搜索广告的分析
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
Is Combining Behavioral and Contextual Targeting Strategies Effective in Online Advertising?
An empirical study of the cross-channel effects between web and mobile shopping channels
The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strat
Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China
Building Online Trust in a Culture of Confucianism: the Impact of Process Flexibility and Perceived
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
竞价排名广告的关键词投放策略及其绩效研究——基于淘宝网的实证分析
Modeling Competition and Its Impact on Paid-Search Advertising
竞价排名广告的关键词投放策略及其绩效研究——基于淘宝网的实证分析
互联网营销服务创新及其价值——基于赞助搜索广告的分析