基于农户选择的视角,运用行为科学理论,对东北粮食主产区农户心理决策模式、态度与行为关系进行分析,进而深入剖析了其参与农产品质量安全保护的选择行为,为农产品质量安全保护与农村可持续发展提供了新思路。
This paper aims to take farmers in major grain producing area in Northeast as the research object,using selection mechanism theory,analyze the protection of agricultural product quality and safety,in the views of cost-benefit and risk-benefit,and put forward effective suggestions for local agricultural product quality,safety and rural sustainable development.