中文摘要：

虽然新疆大学生对中华文化的认同仍然占据主导地位，但还存在认知表面化、情感自我化、行为功利化三个方面的问题，需要通过以校园文化为载体改进中华文化认同教育的环境，充分发挥政治理论课主渠道作用，充分利用大众媒体进行导向，从而有效的提高新疆大学生对中华文化的认同。

英文摘要：

It is certain that all the college students in Xinjiang identify with Chinese culture, but there are still some prob-lems in three aspects：superficial identification, self-centered feeling in identification and utilitarian actions. The paper ar-gues that colleges should improve the campus identification environment, make full use of ideological classes and mass media to enhance college students’identification with Chinese culture.