跨境电子商务日益成为我国企业开拓国际市场和实现外贸转型升级的重要途径。自2013年9月广州市被列为国家电子商务师范城市和国家电子商务服务试点城市以来,广州跨境电子商务迅速发展,但依然存在许多问题和不足。文章利用生产函数对广州跨境电子商务发展的现状进行了研究,得到促进广州跨境电子商务发展的相关策略。
Cross border e- commerce has increasingly become an important way for Chinese enterprises to open up international market and realize the transformation and upgrading of foreign trade. Since September 2013,when Guangzhou was listed as a national e- commerce exemplary city and the national e- commerce service pilot city,its cross- border e- commerce has achieved rapid development,but there are still many problems and deficiencies. Based on the production function,this paper studies the current situation of the development of cross- border e- commerce in Guangzhou,and thus it can be used to promote the development of cross- border e- commerce in Guangzhou.