中文摘要：

学习模仿是人类的一种重要心智活动,企业的许多经营活动也是相互模仿学习的.本文利用生物物种之间的Lotka-Voterra竞争模型刻画两竞争企业之间在不同经营策略和不同产品影响力下生产潜能的变化与产品市场销量的变化,通过企业的最优化策略分析,得到企业投资活动中的学习规则,同时利用实际数据充分证明该学习规则符合企业的一般投资决策.这样,本文得到的学习规则弥补了已有的基于纯理论方法的学习理论中没有考虑企业不同竞争地位对模仿学习行为影响和缺乏足够数据支持的两大不足.

英文摘要：

Mimic learning is an important mental activity of human being,many business of enterprises are also learning and imitating each other.This paper adopts the bio-species Lotka-Voterra competitive model to depict the change of potential throughput and market sale between the two competitive enterprises under different business strategies and different product effect. Through the analysis of the optimization strategy,we can find the rules of learning in the activities of enterprise investment,while using the actual data to prove that the rules of learning in line with the general business investment decisions.In this way,the rules of learning of this article have been to make up the shortages of the existing methods based on the academic study which does not include the effect of imitation and learning behaviors by the enterprises in different competitive positions and the lack of sufficient data to support.