在知识经济社会环境下,智力资本作为企业的主导生产要素,已经成为企业创造价值和获取竞争优势的重要源泉。如何识别企业智力资本,尤其是对企业实现其战略目标具有重要作用的关键智力资本,是企业智力资本管理不得不面对的重要问题。文章引入社会网络分析法(SNA)识别企业关键智力资本,采用理论研究与案例研究相结合的方法,分析了企业智力资本的动态性和网络属性,对现有企业智力资本识别理论进行了回顾,简要介绍了社会网络分析的理论内涵及其分析方法之一——中心性分析法;从战略分析、智力资本分析、关联分析、矩阵分析等方面构建了基于SNA的企业关键智力资本识别模式;并运用中国企业的实例进行说明。文章在理论上拓展了社会网络分析法的应用范围,同时为企业智力资本管理提供了新的研究思路。
As the main driver, the intellectual capital(IC) has become the important headspring for enterprises to create value and win the competitive advantages. So how to identify the intellectual capital of enterprise, especially the key intellectual capital (KIC) that has an important impact on achieving the strategic objectives of enterprise, is a significant issue that enterprises have to deal with. This article introduces the theory of social network analysis (SNA) to identify the KIC of enterprises for the first time. Employing the theoretical approach and case study method, the paper starts from the analysis of the dynamic characteristic of IC and its attributes of network, then the paper reviews the existing literature related to the identification of IC, and briefly introduces the theory of SNA and one of its analytical methods-centrality. Secondly, the paper constructs a mode of the identification of KIC based on SNA from the aspects of the strategic analysis, the IC analysis, the linkages analysis and the adjacency matrix analysis. Lastly, to illustrate the new method, a Chinese enterprise's case is proposed, in which the relationships between different factors and organizational results are represented as a graph and their interactions are analysed by specific SNA indicators. By means of the introduced method those key factors of IC which meet the specific demands for managerial control can be selected. The paper's exploration of using SNA to identify the KIC of enterprises has expanded the field of application of SNA in theory, and offers a new research thread for enterprises to manage their IC. It needs, nevertheless, to study deep in the practical application of management because the theory of SNA is rich. In brief, as a means of quantitative study, the method of SNA will go far in the theory and practice of enterprise management.