中文摘要：

在非正式制度与市场机制冲突的情境实验中,研究了行为支出成本、社会场域对个体亲环境意愿的影响,勾勒出了个体亲环境行为的边界。结果表明：在低支出成本、高社会场域情境下,个体亲环境意愿最高;在低支出成本、低社会场域情境下,亲环境意愿次高;在高支出成本、非正式制度情境下,个体亲环境意愿次低;在高支出成本、市场机制情境下,个体亲环境意愿最低。当引入社会场域和支出成本作为控制变量的条件下,亲环境行为的预测能力得到显著提高。

英文摘要：

This paper analyzes the pro-environmental expenditure cost,social field to influence the pro-environmental willingness in situational conflict experiment between informal institutions and market mechanism,it outlines the individual proenvironmental behavior of boundary. The results show that： the residents＇ pro-environment willingness is the highest in the situation of low cost,high expenditure in the social field; the pro-environment willingness is high in the situation of low cost,low expenditure in the social field; the residents environmental willingness is lower in the high expenditure cost,informal institutional context; residents pro-environment willingness is least in the high expenditure of cost,market mechanism situation. After introducing the social field and costs variables,residents prediction ability of pro-environmental willingness has been significantly improved.