中文摘要：

农村流通产业连锁化发展有利于节约农村农副产品的生产成本,提高产品质量,保护消费者利益。同时,农村流通产业连锁化发展也存在着限制农民开发新产品思想、资金保障不足、降低消费者购物体验效果等问题。农村流通产业连锁化发展具有国家政策支持不断加大、农产品生产技术提高、农村市场开放程度加大等有利条件,应促进农副产品规模化生产、强化农副产品统一集中管理、规范流通渠道和加大农村流通产业连锁化发展政策支持力度。

英文摘要：

The chain development of circulation industry is good for cost saving in agricultural products; it can also improve the products＇ quality and protect consumers＇ benefits. However, there are problems such as limited new product idea, less protection of capital and weak shopping experience in the chain development of circulation industry. The chain development of circulation industry in rural areas has favorable conditions such as national policies supporting, agricultural product technical improvement and open rural market. Therefore, we should improve the scale production of agricultural products, enforce unified management, establish standard circulation channel and the policies supporting.