中文摘要：

感官营销是指融入消费者的五种感官体验并影响消费者的感知、判断和行为的营销方式，是营销学近年来快速发展的研究领域。本文回顾了感官营销研究的理论模型，分别对触觉、视觉、听觉、嗅觉、味觉及跨感官交互的消费者行为学相关文献进行了回顾和梳理，并阐述了感官营销领域未来可能的研究拓展方向。

英文摘要：

Sensory marketing is defined as ＂a marketing method that engages the consumers＇ senses and affects their perception, judgment and behavior＂. It is a rapidly growing research area in recent years. This paper reviews the theoretical models of sensory marketing research, and the research of consumer behavior from the perspectives of haptics, vision, audition, olfaction, taste and cross-sensory interaction. Finally, it discusses future directions in sensory marketing research.