中文摘要：

价值观是影响旅游者消费心理和行为的重要因素。内隐性价值观与外显性旅游消费行为关系的研究路径可以归纳为“由内而外”（价值观-行为）和“由外而内”（行为-价值观）两种路径，不同研究路径的视角、目的和方法等存在一定差异。现有的价值观与旅游消费行为关系的研究成果，主要集中在旅游者价值观的界定和度量、旅游市场细分、旅游活动偏好、价值观对旅游消费行为影响等方面，并回顾了中国旅游者价值观研究。中国消费者价值观与旅游行为关系研究应具有中国情境化特征，理论建构要嵌入中国社会文化现实和具体消费情境，从主位研究视角发展旅游者价值观概念，将定量和质性研究方法相结合，增强价值观对旅游消费行为影响的解释力，加强对不同群体和区域消费者个人价值观与旅游行为关系的研究。价值观与旅游消费行为关系的中国情境化取向研究，有助于从价值观视角揭示中国旅游者行为的规律，为企业开展价值观驱动的旅游营销活动提供理论指导。

英文摘要：

Research on the demand and behavior of tourists＇ consumption is one of the frontier and hot issues. Values are a lasting faith and evaluation standard of specific behavior patterns and life meanings, and are a core in the individual cognitive system. Values are an important factor influencing tourists＇ consumption psychology and behavior. Cross-cultural tourist attitude and behavior have become research topics. However the researches on relationship between values and tourism consumption behavior are relatively weak. The researches＇ routes on the relationship between implicit values and explicit tourism consumption behavior can be summarized as the two types： ＂from inside to outside＂ （values--~ behavior） and ＂from outside to inside＂ （behavior→values）, there are some differences between the research perspective, entry point, method and purpose. Quantitative method based on the questionnaire data is the main method, qualitative research findings using different interview methods are also increasing. Existing studies on the relationship between values and tourism consumption behavior are mainly focused on the definition and measure of tourists＇ values, tourist market segmentation, tourism activities preferences, the effects of values on tourism consumer behavior, and Chinese tourists＇ value. Based on a comprehensive review of the related literature at home and abroad, this paper obtained several enlightenments. Firstly, theoretical construction of the relationship between tourists＇ values and tourism consumption behavior in China embeds Chinese social and cultural realities and specific consumption situation. Secondly, studies develop the concept of tourists＇ values and refine their content based on the emic approach. Thirdly, studies should combine the quantitative and qualitative research methodologies to analyze the relationship between values and tourism consumption behavior, and enhance the explanatory power of the effects of values on tourism consumption behavior. Lastly, fur