欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
随着基于C2C电子商务网站在中国的快速发展，建立完善的声誉评价机制已经成为规避信用风险的关键问题。文章通过对目前基于C2C电子商务网站的声誉评价机制的分析，构建了相应的概念模型。该模型结合中国C2C电子商务网站的操作流程，分析了影响声誉评价机制的各项因素，并通过实证对该模型的有效性进行了验证。
英文摘要：
With the rapid growth of C2C - based e - commerce sites in China, it becomes an important problem to construct a new mechanism. This mechanism is helpful to the avoidance of the trust risk. Through the analysis of current reputation mechanism of C2C - based e - commerce, the corresponding conceptual model is proposed. This model analyses relation factors, which affect the reputation mechanism based on the operational process of C2C e - commerce in China. The computation results verify the effectiveness of the proposed model.
同期刊论文项目
同项目期刊论文
期刊信息
位置：