中文摘要：

采用半结构访谈和问卷调查相结合的研究方法,分析企业社会责任对消费者决策过程中的哪个阶段产生影响？每类消费者群体的特征和规模如何？研究发现：大部分消费者的购买行为已经或多或少受企业社会责任的影响;年龄较大、收入和学历较低的消费者的购买意向几乎不受企业社会责任影响;日常购买行为受企业社会责任影响程度最小和最大的消费者群体规模都小于国外研究中相对应的消费者规模。

英文摘要：

Using semi-structured interviews and surveys,an empirical study is conducted to find out which part of consumer＇s decision making process will be affected by CSR（Corporate Social Responsibility） and what the characteristics and sizes of each type of consumer are.The study reveals that the purchasing behavior of most consumers has more or less been affected by CSR but CSR has almost no impact on the purchasing intention of consumers with elder age,lower degree,and lower income.It is also concluded that the sizes of consumers whose daily purchasing behavior is affected most or least by CSR are both smaller than those in corresponding foreign studies.