新型城镇化在为乡村旅游发展带来重大机遇的同时也带来了新的要求和挑战。大力发展乡村旅游,科学引导乡村地域城镇化,是中国新型城镇化和乡村经济社会发展的重大现实需求和重要科学命题。通过对新型城镇化背景下乡村旅游的审视和反思,认为乡村旅游既面临环境质量下降、乡村文化受损、旅游同质竞争、整体品质不高、产业培育不足、资金人才短缺、运营模式落后、土地利用错位等现实困境,又面临着新形势下需深入研究的诸多复杂性理论问题。提出要响应新时期国家重大战略和乡村旅游的发展需求,重点关注新型城镇化背景下的乡村旅游特性、新型城镇化对乡村旅游的影响与互动机制、旅游引导的新型城镇化发展模式、乡村旅游文化与乡愁记忆的恢复与重构、乡村生态文明与乡村旅游的融合发展、乡村旅游空间结构优化及城乡旅游一体化空间格局与机制、乡村旅游产品开发与产业融合创新、乡村旅游社区参与及"三农"问题解决路径、乡村旅游运营管理与政策制度创新等科学问题。通过深化理论研究和强化实践应用,推动乡村旅游提质增效升级,引导具备条件的乡村走以旅游为导向的中国特色新型城镇化道路,实现城乡旅游互补和协调发展。
The great opportunity of the development of rural tourism appears for new urbanization. Meanwhile, new demands and challenges are emerging. It is the rapid development of rural tourism and the scientific guidance of urbanization of rural areas that generate the significant and practical demand as well as the important and scientific proposition of new urbanization and the development of rural economy and society of China. By reviewing and rethinking rural tourism under the background of new urbanization, the realistic predicament of rural tourism is revealed such as environmental degradation, damage of rural culture, homogeneous competition of tourism, the low level quality overall, inadequate industrial training, shortage of fund and talent, lagging operation model, dislocation of land use, etc., at the same time, the indepth study is required to solve many theoretic problems of complexity under the new situation. The paper proposes some suggestions, for example, the response to the demand of the major national strategy and the development of rural tourism in the new period should focus on some scientific problems including the features of rural tourism under the background of new urbanization, the influence and interaction mechanism of new urbanization on rural tourism,tourism led development mode of new urbanization, the recovery and reconstruction of rural tourism culture and nostalgic memory, the development of integration between rural ecological civilization and rural tourism, the spatial optimization of rural tourism as well as the spatial pattern and mechanism of the integration of urban and rural tourism, the product development of rural tourism and industrial integration and innovation, the solution to community participation in 'three rural issues' of rural tourism, the operation and management of rural tourism and the innovation of policies and institutions, etc. By deepening the theoretic research and strengthening the practical application, on the one hand, the upgrade of quality and efficiency