中文摘要：

为了研究在区域市场环境和自身竞争能力影响下企业战略选择的过程及趋势，建立了一个基于元胞自动机的演化模型，并在该模型的基础上模拟了企业战略的选择过程。模拟结果与实践中不同条件下所观察到的特征相吻合，表明元胞自动机的微观演化机制是一种模拟企业战略选择过程的有效方法。

英文摘要：

A simulation model for the study of the selection of enterprise strategy under the influence of regional market and competing capability based on Cellular Automata is developed and the behavior of decision-making for the selection of strategy is simulated. The results obtained show good agreement with the behavior that is observed in practice, which implies that Cellular Automata is an effective analyzing method in the simulation of the selection behavior of enterprise strategy.