中文摘要：

社会服务转型是普通本科高校向应用型高校转变的重点任务之一。对部分新建本科高校官网“学校要闻”中有关“社会服务”的新闻进行文本分析的结果显示．新建本科院校社会服务具有明显的“地方性、应用型、开放式”倾向，具有一定的融合性、特色性等特征，服务地方具有一定的天然优势。同时，也存在计划性、系统性不强，核心能力不高、服务层次较低，理念滞后，参与意识不强等问题。建议新建本科院校社会服务向以直接服务、自觉服务、以他方为中心、内生驱动方向转型。

英文摘要：

The transformation of social services is one of the key tasks for the undergraduate university changing to be an applied university. This article made an text analysis on the news about social service from the column of ＂university events＂ . It shows that the social service of newly-building undergraduate university has distinctive features and an orientation of ＂localness, application, openness＂, which is a natural advantage. It also has the following problems： too many plans lack of systematicness, core competence and sense of participation, lower service level, out-of-date philosophy and so on. It is suggested that newly-building undergraduate university make an inner-driven transformation, with direct and active service to others.