中文摘要：

本文认为从理论内涵上讲,众包代表一种以消费者参与价值创造为特征的新型消费者-企业关系与创新模式。基于技术接受模型,本文认为预期收益、努力期望、信任和促进条件4种因素会对大众参与众包的行为产生影响,并选取威客参与者样本,实证检验了这些因素对众包参与行为的影响,从而对实施众包的企业如何激励大众积极参与众包并提高参与效果提出了管理建议。

英文摘要：

In terms of theoretical connotation Crowdsourcing is one emerging relationship between consumer and firms and innovation model featured by value co-creation of consumers＇ participation. The paper supposed that performance expectancy,effort expectancy, trust and facilitating conditions are able to influence the participant behavior of crowdsourcing based on literature review and UTAUT model. The research results show management policies according to the empirical research that selects participants of Witkey as respondents and tests the relationship of these four factors and participant behavior of crowdsourcing.