中文摘要：

作为旅游目的地,丽江古城的旅游形象之下有一股浪漫性暗流,其产生与旅游想象有关系,而旅游想象则从文化表达与旅游实践中汲取养料;同时,从丽江古城浪漫性的生产与消费中,可见对世界遗产之文化价值的潜在期待,最终促使旅游者将丽江古城作为表达浪漫的地方。丽江古城的案例提示在旅游形象的形成机制中,旅游想象占据重要地位;旅游想象将客源地与目的地相联系,这使旅游想象研究别具价值。

英文摘要：

Under the tourism image of the tourist destination,the ancient town of Lijiang there is a romantic undercurrent which produces tourism--related imagination absorbing nour- ishment from cultural expressions and tourism practices. Meanwhile,it can be seen from pro- duction and consumption of romantic imagery of ancient Lijiang that the cultural value of the worlds＇ heritage is potentially expected,which finally makes Lijiang the ideal place for tourists expressing their romance. The practices of ancient town of Lijiang prompt that in the forma- tion mechanism of the tourism images tourism imagination occupies an important position,and it connects tourist origin and tourist destination, which makes special value for study of tourism imagination.