中文摘要：

新兴媒体与传统媒体是时间维度上的相对概念。无声电影、广播和电视等媒体之间冲击与应对的历史经验表明,媒体融合发展是技术驱动下的周期性现象,而历次融合都催生出了一批跨媒介的大型传媒集团。对传统媒体而言,内容的跨媒介跃迁是普遍选择,同行业和跨行业的并购重组是重要手段,技术与管理的协同创新是有效举措。上述一般性规律对在移动互联网技术背景下开展新一轮媒体融合的中国传媒企业而言,具有相当的启示意义。

英文摘要：

New media and traditional media are relative concepts on the time axis. The historical experiences of impacts and responses between the silent movie, broadcasting and television show that integrative development of media is a circular phenomenon driven by technology. Each previous integration has given birth to a number of large-scale inter-media groups. As for the traditional media,inter-media transitions of content resources are a common choice, mergers and acquisitions within the same industry or cross industry are important means, and the coordinative innovations of technology and management are effective measures. The above-mentioned general rule has some relevant enlightenment for China＇s media industry, which is carrying out a new round of media integration in the context of mobile internet technology.