中文摘要：

句法加工、语义加工、语用加工是人类语言认知的基本形式,句法学、语义学和语用学则是在符号学理论框架下提出的,并反映句法加工、语义加工、语用加工方式的当代语言学基本理论。本文应用句法加工、语义加工、语用加工和语言交际理论,从符号的释义、产品符号的意义、产品符号的要素、产品符号的构成、产品符号学体系等方面,对产品设计的艺术问题和产品符号学问题进行深入探讨,并建立设计符号学的理论模型。最后,作者得出一些结论并进行了讨论。

英文摘要：

Syntactic processing, semantic processing, and pragmatic processing are the basic forms of human linguistic cognition. Syntax, semantics and pragmatics were formulated under the theoretical framework of semiotics, which reflect syntactic, semantic, and pragmatic processing forms. By means of syntactic processing, semantic processing, pragmatic processing and linguistic commu- nication theories, this paper explores some issues regarding the art of product design and product semiotics, with reference to sign and product sign mean- ings as well as the elements, composition, and system of product sign, and also establishes a theoretical model for design semiotics. Finally, a conclusion is drawn and further expounded.