中文摘要：

考虑品牌制造商开发移动客户端对线上线下渠道定价与订货联合策略的影响，品牌制造商可通过移动渠道，电脑渠道与零售渠道三种渠道销售产品满足消费者的需求，需求模型受价格与移动客户端丰富度的共同影响，构建了非合作博弈，竞合博弈与合作博弈下的定价与订货联合策略模型，运用逆向求解法得到均衡解．数值算例表明不同策略下，随着移动客户端丰富度的增加，系统总利润均先增加后减少，零售商订货量随着移动客户端丰富度的增加而增加，同时得到了竞合博弈与合作博弈下系统总利润近似相等，并且渠道价格一致策略并不一定是最优策略．

英文摘要：

Considering the effect of a brand manufacturer who develops mobile client on pricing and ordering strategies for online and oflline （020） channels, brand manufacturer sells products through mobile channel, computer channel and retail channel to meet the needs of consumers, price and the mobile client richness affect market demand, by building pricing and ordering strategies models under non-cooperative game, competitive and cooperative game and cooperative game, equilibrium solutions are derived using the reverse solving method. A numerical example shows that under different strategies, total profits in supply chain increase first with the mobile client richness, and then decrease. Order quantities of retailer increase with the mobile client richness. Meanwhile, the total profits in supply chain under competitive and cooperative game and cooperative game are approximately equal and identical pricing strategies is not necessarily the best.