中文摘要：

从人表达感性诉求最真实的情绪反应视角,提出基于情绪反应的客户感性需求获取与转化方法。通过设计感性需求满足程度隶属问题系列问卷调查,采用量表的定量分析方法及模糊统计分析方法,建立起不同情绪反应类型的反应强度模糊隶属函数,实现客户感性需求的情绪反应强度量化表达;通过正交试验设计,构造具有不同配置设计参数及水平组合的产品测试模型对每一客户进行情绪反应测试,运用多元回归分析法,建立每一客户的情绪反应与对应测试产品的可配置设计参数间的回归模型,识别出影响客户情绪反应的感性意象设计参数;同时,根据测试时所获得的客户情绪反应强度值,采用聚类分析方法对客户进行聚类,得到具有相似情绪反应的客户群归类;对各客户群,保持非感性意象设计参数不变的情况下再次设计正交试验,构造具有各客户群感性意象设计参数及水平的新的产品测试模型对各客户群重新进行情绪反应测试,采用回归分析法,建立起各客户群情绪反应模型,从而获知满足各客户群感性需求的个性化设计参数的配置特征。并以i Phone4手机机身设计为例,验证了该方法的可行性。

英文摘要：

Mass customization has gradually become the main production mode of modem enterprises. An increasing number of customers hope that customized products can satisfy their Kansei requirements （e.g. psychological, emotional, artistic and humanism） by meeting basic functional or performance requirements＇ Kansei requirement is one kind of potential psychological needs that people want but can hardly express. Accurately capturing this potential and hidden psychological demand is an important problem to be resolved for product customization design. An effective solving method is to accurately acquire and translate customer＇s kansei requirements. The research on the acquisition and translation of kansei requirements are mainly carried out fi＇om two different perspectives. One is from the perspective of kansei engineering and considers the product as the research object. The expression Of perceptual words is the main method for the acquisition of customer＇s Kansei requirements, and the translation of the Kansei requirements is realized by establishing the relationship between perceptual words and product design elements. Although Kansei requirements expressed with the perceptual words accords with the people＇s cognitive habits, there are some problems with vocabulary ambiguity, uncertainty, complexity and artificiality. At the same time, in the process of translating perceptual words into design elements, the degree of influence that design elements affect Kansei requirements is ,difficult to be quantified from the perspective of perceptual demand comprehensive satisfaction. The other perspective of using emotional function orientation is to study the relationship between customer＇s emotion and product＇s overall architecture. The most typical application is to take customers＇ emotional reactions as the expression mode of emotional appeals, and acquire their perceptual images by measuring their different emotional responses based on different degrees of product preference. The measuring approaches consis