中文摘要：

文章梳理了流动性、认同与媒介研究等理论,搭建分析框架,选取众筹网站——＂点名时间＂中为实现背包旅游而发起筹集资金的4个项目,对4名＂背包客＂在网络中的资料进行了文本分析,并选择了目标受众进行深度访谈,从而兼顾自我认同和他人认同两方面内容。研究结果发现：网络＂签名档＂的描述有力凸显了流动性所代表的自由、独立意义;网络媒体制造了流动的＂真实感＂,为受众建立了视觉感知—共同在场—赋予意义的认同过程;网络跨越了地域、边界的限制,以＂群体追梦＂这种不受边界约束的基调进行情感呼吁,获得了被访者的高度认同。研究结论建议,应重视网络如何建构＂背包客＂的＂流动性＂并且使其获得认同,藉此加深理解流动性加剧的社会环境所引起的社会关系及社会心理变化。

英文摘要：

The convergence of online world and reality has provided new situations and methods for people seeking identifications. In the Internet age, backpackers and their practices have gained abundant popularity and attention, which have even given rise to a new life style. The Internet provides more focused and multi-dimensional ways of engaging to backpackers who used to be quite peripheral at the media scene. Yet, there haven＇t been enough academic discussions about backpackers＇ online presentations and their meanings to the potential audiences, which fall short of helping us to understand better this rising consumption trend.This study, by looking at backpackers＇ online communication strategies and collecting audience responses, tries to catch the meanings of backpacker behavior and their identification process. The study reviews theories from mobility studies, identification and media studies so as to build up an analytic frame. By using this frame, researchers chose 4 cases of crowd- funding for a travel project from www.demohour.com, following the purposeful sampling standard of＂travelling alone＂, ＂using multi-media means of presentation＂, and＂successfully getting fund support＂. Also, in order to obtain complete and first- hand responses from audiences who may read the contents of backpackers online Communication, researchers talked to the website management staff to locate targeted groups. Then,researchers chose 2 students who were interested in backpacking and 2 employed people by asking volunteers online who ever supported such crowd-funding projects to do in-depth interviews.Researchers made textual analysis on backpackers＇ online profiles and did in- depth interviews with some interviewees. Researchers found that firstly, differentiations between backpackers＇ travel identities and their real identities stated in online signatures have highlighted a sense of mobility with meanings of independence and freedom; secondly, the internet has made＂moving＂with a sense of realness by using vi