中文摘要：

为了考察网络社交游戏行业发展现状以及发展趋势，从社交网络服务网站提供的网络社交游戏服务在国内外的发展现状人手，从技术与文化的层面进行讨论，总结了网络社交游戏行业现状及存在问题，并重点从技术、产品及运营理念三方面分析了网络社交游戏未来的发展趋势。

英文摘要：

Social network game is a type of online game that is played through social networks, and is typically characterized by multiplayer and asynchronous game play mechanics. The process from the birth to the develop- ment of the social game is analyzed and the reasons for the success of the social games are summed up. In order to investigate the current situation and development trend of the social network game industry, the current situa- tion of the SNS online game service at home and abroad is researched at the levels of techniques and culture, the development characteristics and existing problems of China＇ s social network games are summarized, and the de- velopment trend of the social network game is analyzed from the aspects of technique, product and operation con- cept.