本文从信息源的角度出发,以新浪微博为平台,运用实证研究探讨了微博用户在突发事件中转发行为的影响机制。通过使用R软件对12361条含有“昆明暴恐案”的微博信息进行分析,研究发现除了用户简介,加v和粉丝关注比;积分等级、微博数、粉丝数等信息源特征均显著影响微博用户的突发事件转发行为。本文一定程度上深化了对微博用户信息分享和传播行为的研究,对于微博平台的健康和可持续发展具有理论和实践意义。
This paper aims to examining the factors influencing content regarding emergency events forwarding from a perspective of information source. We built a research model that six information source characteristics were integrated into three dimensions. The hypotheses deriving from this model were empirically validated by analyzing 12361 posts containing "Kunming terror violence case" which were collected by reptile software on the platform of Sina Weibo. Our findings implied that except for self-disclosure and the ratio of fans and concerned people, the grades, the number of posts and the number of fans positively affected forwarding behavior, while source authoritativeness negatively affected forwarding behavior.