中文摘要：

经济全球化的趋势使得企业必须重视品牌战略。2011年，57家中国内地企业登上《财富》500强，12家入围BRANDS世界最具价值全球品牌100强，中国企业真的是从此走向世界了吗？文章从2011年公布的《财富3500强、BRANDS世界最具价值全球品牌100强谈起，首先论述了品牌的重要性；其次罗列了中国企业品牌战略的现状和面临的困惑；最后，文章借用生物进化论的原理，构建了中国企业品牌战略选择过程模型，并对模型的使用及注意事项作了说明。

英文摘要：

The trend of economic globalization is making enterprises focus on brand model. In 2011, 57 Chinese mainland enterprises boarded the Fortune 500, and 12 finalists BRANDS world＇s most valuable 100 global brands. This paper starts from 2011 ＂Fortune 500＂ and ＂BRANDS world＇s 100 most valuable global brand＂ published, and first discusses the importance of brand model. Secondly, this paper discusses the status and facing confusion of the brand model of Chinese enterprises. Finally, based on the principles of biological evolution, this paper builds brand strategy selection process model, and describes the model use and notes.