中文摘要：

考虑个体互惠偏好行为,引入工作努力和知识共享努力之间冲突的影响,构建双代理人情形的项目团队知识共享激励模型,剖析互惠偏好对成员知识共享努力、工作努力、团队期望效用以及知识共享激励效果的影响,并对模型分析结果进行数据模拟.研究结果表明,在冲突影响下,互惠偏好对工作努力、知识共享激励系数、团队期望效用等并不总是起到积极的效果,但可以提高知识共享努力.

英文摘要：

According to the reciprocal preference theory,the knowledge sharing incentive model of project team with two agents was established by introducing the conflicts of the effort of work and knowledge sharing.Thus an analysis was made of the influence of reciprocal preference on effort of knowledge sharing,effort of working,team expected utility and the incentive level of knowledge sharing,and then the related digital simulation was presented to prove the model theoretical analysis conclusions.The results show that when considering the influence of the work conflict,the role of reciprocal preference on effort of working,knowledge sharing incentive,team expected utility and soon are not absolutely active.However,it may improve the effort level of knowledge sharing.