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中文摘要：
绿色农产品越来越受到广大消费者的青睐,然而由于信息不对称所引起的逆向选择,制约了绿色农产品的生产。运用信息经济理论,分析了绿色农产品生产中存在的机会主义和信用。研究表明：信息不对称不能排除混同均衡存在的可能性,在消费水平既定的情况下,通过构建农户专业合作组织,能有效地控制农户在绿色农产品生产中的机会主义,进而实现绿色农产品生产的规模化,提升区域内绿色农产品的可信度,破解目前我国普遍存在的绿色农业可持续发展难题。
英文摘要：
More and more people like green farm product,however,adverse choice caused by asymmetry information has restricted the production of green products and also made consumers confused during their selection of them.We solve this problem by using Information Economics Theory to analyze the opportunism in the production,and the motive protection patterns in the development of green agriculture food industry.The result turns out,if the number of farmers and the level of consuming both increasing,there will be a promotion on the green food production.We also find that in the case of established consumption,combining producers in the region and building farmer network organizations are effective solutions to reduce the opportunism in the production of green agriculture food.Still,they can increase consumers＇ trust on the area of green agricultural product,which will eventually break the plight of the green development of agricultural production.
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