中文摘要：

通过引入外部选择博弈，基于产业链竞争，构建完全信息动态博弈模型，考察银保合作的市场均衡，及潜在竞争者进入市场时，银保合作的产业链均衡将产生如何变化。结论表明：银保合作能够同时提高保险机构与银行的收益，当潜在保险机构进入市场时，通过与单一代理银行合作经营，一方面提高了潜在保险机构与代理银行的收益，另一方面也提高了消费者的福利水平。论文结论从一个特殊的视角解释了银保新规出台后银保合作模式，为银保合作的相关规制政策提供一定的理论依据。

英文摘要：

To study the market equilibrium of bancassurance cooperation and how the industry chain is affected when a potential competitor enters, the paper introduced the outside option game theory and built a complete infor- mation dynamic game model based on the industry chain competition. The results show that bancassurance coopera- tion can simultaneously improve the income of banks and insurers. When a new insurer enters the market through cooperation with a single bank ,both these two entities may witness an increase in their respective income, and fur- thermore,the welfare of consumers will also be boosted. The paper explained the new bancassurance cooperation model after the issue of the New Regulation on Bancassurance from a special perspective, and provided some theo- retical basis for the regulatory policies regarding bancassurance cooperation