中文摘要：

根据电信运营商的积分营销活动实践，建立基于客户分布的积分营销预算模型。将该预算方法应用于某电信运营商的客户积分计划中，有效地控制了营销预算总额，明显地改善了营销效果。

英文摘要：

Based on customers distribution which comes from practice of teleconmmunication operators＇ accumulative points marketing, a model of marketing budget was established. Applying the model to certain telecommunication operator＇s customer accumulative points plan, we find that the marketing budget is controlled efficiently and the effect is improved remarkably.