中文摘要：

文化管理巳经成为越来越多企业推崇的先进管理模式，企业文化作为一种价值观和企业精神，对于提升企业的核心竞争力具有十分重要的作用。先进的企业文化对内具有凝聚人心、激发潜能、营造员工忠诚度、提高企业凝聚力和亲和力等作用，对外具有宣传、导向、提升企业品牌等无形资产价值等功能。因此，企业文化被许多人认为是新时期企业的核心竞争力。但是，我国的国有企业普遍缺乏对企业文化建设的重视，因此，要想更好地面对全球化的激烈竞争，进而打造百年企业、树立不朽的品牌，就必须重视企业文化的建设问题。

英文摘要：

The cultural management already became the advanced management pattern which was canonized by more and more enterprises, the enterprise culture took as one kind of values and the enterprise spirit, has the extremely vital role regarding the promotion enterprise＇s core competitive power. The advanced enterprise culture can condense the will of people, stimulate the potential of people, build the staff loyalty, enhance enterprises cohesive and affinity power, it has the functions of propaganda, the guidance, the promotion enterprise brand and so on intangible asset value to foreign. Therefore, the enterprise euhure was regarded by many people the new time enterprise＇s core competitive power, but, our country＇s stateowned enterprises generally neglect the enterprise euhure construction, therefore, if we want to face the globalization steep competition, then to make hundred years enterprise, to set up immortal brand, must attach importance to the enterprise culture construction.