中文摘要：

未来的零售业创新将更加依赖于技术创新并面向消费者。零售商只有重视消费者的独特需要和欲望．以各种新技术为基础，在满足政府管制和公众期望的前提下，借助知识密集型服务业，围绕零售产品和服务、新型业态、营销渠道、顾客沟通和客户关系管理，以及零售经营的其他方面进行创新，提供更有价值的购物体验，才能在激烈的市场竞争中实现盈利。

英文摘要：

Retailing innovation in the future will rely more on technological innovation and consumers＇ needs. In order to make profits in the fierce market competition, the retailers should pay more concern to the unique need and desire of individual consumers on the basis of various new technologies under the premise to meet the requirements of government regulation and public expectation in virtue of knowledge-intensive business service, and make the innovation in product and service, new-type format, distribution channel, communication and customer relationship management, and other aspects in retailing operation to provide consumers with more valuable shopping experience.