中文摘要：

基于计划行为理论构建纯电动汽车购买意愿模型，探究购买意愿的影响因素。模型将行为态度划分为消费者对纯电动汽车固有属性的态度（属性态度）和对政府政策的态度，并添加过去行为经验作为新的基础变量，通过问卷方式采集购买意向数据。数据分析结果表明：对购买意愿有直接影响的因素按影响程度从大到小依次为属性态度、主观规范、知觉行为控制，而政策态度和过去行为经验被证实对购买意愿无直接影响。同时，证明了属性态度与政策态度之间有显著的正相关关系．且过去行为经验会通过知觉行为控制对购买意愿产生间接影响。

英文摘要：

Establish the model of battery electric vehicle purchase intention based on the theory of planned behavior, and ex- plore the influencing factors of buying intention. The behavior attitudes are divided into the attitudes toward vehicle attributes （attribute attitudes） and attitudes toward government policies of residents consumers, and the past behavior is added as a new basic variable. The purchase intention data are collected by questionnaires, and the results of the data analysis show that the factors which have a direct influence on purchase intention are the attribute attitudes, subjective norms and perceptual behavior control, and it is proved that the policy attitude and past behavior have no direct influence on purchase intention. At the same time, it is also proved that past behavior has indirect influence on purchase intention through perceived behavior control, and there is a significant positive correlation between attribute attitudes and policy attitudes.