中文摘要：

经济社会学对于经济活动所根植的社会关系网络的揭示，引发了网络思想的普遍关注。本文从经济社会学与文化经济地理学相结合的跨学科视角，探讨如何使用社会网络分析技术，将文化经济活动的地域关系网络可视化，提出“社会地理网络”的概念。论文以深圳传媒产业“大事记”作为数据来源，详细叙述了如何将影响深圳传媒产业发展历程的社会地理关系网络可视化的方法，揭示了传媒产业“社会地理网络”的存在；初步说明了社会地理网络研究的方法论意义和政策含义。

英文摘要：

This paper explores how to use the quantitative method of social network analysis and the popular software tool UCINET to visualize a specific type of social-geographical network embedded in the local economy from the cross-disciplinary perspective covering both socioeconomics and cultural-economic geog-raphy. The authors propose that the textual material of the Chronicle of Events in business or industry can be effectively utilized as a type of data-base for social-geographic network analysis. Based on the case study of the Shenzhen media industry, the paper shows in detail how to visualize the social and geographical net-works for the further study of the trajectories, mechanisms and spatial relationships of the media industry. By content-coding the players or actors and their geographical locations at the level of the nations, regions or cit- ies involved or appearing in each event text documented in the Chronicle of Events of the Shenzhen media industry from the year 1979 until 2009, the authors derive two types of relational matrix for social network analysis. The first of these analyzes all players＇ relationships. The second one analyzes the relationships of all geographical places＇. These two types of networks can be further examined using some of the standard in-dicators provided in UC1NET. The research shows that there are 72 domestic and international places that have influenced the Shenzhen media industry in the last three decades or so. The most influential five places are Beijing, Shanghai, Guangzhou, Hong Kong and the United States. The findings imply that media institu-tion, geographic distance and the actors＇ functions all play a part in explaining the formation of the social-geographical network of the Shenzhen media industry.