中文摘要：

从人类进化的视角探讨进化需求对消费者购买决策的影响是当前消费者行为领域的一个前沿研究主题。本文通过对现有相关文献的回顾，介绍了进化需求的内涵，辨析了驱动消费者购买行为的近因与本因，并在此基础上探讨了激发进化需求的心理机制、进化需求对消费者购买决策的影响等问题，最后讨论了现有研究的贡献、不足以及未来的研究方向。

英文摘要：

The analysis of the impact of evolutionary needs on consumer purchase decisions from the perspective of human evolution is a frontier research topic in current consumer behavior filed. By a review of related literature, this paper introduces the connotation of evolutionary needs, discerns the differences between proximate and ultimate causes which drive consumer purchase behavior. Then it analyzes issues such as psychological mechanism evoking evolutionary needs and the impact of evolu tionary needs on consumer purchase decisions. Finally, it discusses the contributions and limitations of existing research and future research directions.