中文摘要：

文化遗产已经成为众多旅游目的地的主要产品。依据全面性、系统性、层次性和科学性的原则,从旅游发展、旅游社区和文化遗产三个方面构建了文化遗产旅游发展评价指标体系,该体系包括4个层次21个评价因子。为了获得相对准确、客观的评价结果,运用层次熵分析法确定评价因子权重,即先由层次分析法确定评价因子权重,再用熵技术对其进行修正,并采用多目标线性加权函数法对评价指标进行综合。最后以世界文化遗产山西平遥古城为例进行了实证研究。

英文摘要：

Cultural heritage tourism has been the main tourism product of many tourist destination. According to the comprehensive, systematic, scientific and hierarchical principle, we set up an evaluating index system of cul tural heritage tourism development, which includes 4 levels and 21 factors. In order to obtain a relatively scien tific research result of each index, the ＂AIIP＂ and entropy technology were combined, then the evaluting index were synthesized by comprehensive evaluation method. This model was used in evaluating cultural heritage tourism in Pina＇vao anciant city in Shanxi province.