文章研究了在不确定需求环境下具有缺陷产品的损失规避零售商的订货策略问题。基于展望理论,建立了损失规避零售商订购含缺陷产品时的期望效用模型,给出了损失规避零售商最优订货量的计算公式。通过理论分析,探讨了损失规避程度对零售商订购含缺陷产品的最优策略的影响,并结合数值算例,研究了产品缺陷率与损失规避程度对零售商最优订货量以及期望效用的影响。
Ordering decision problem of loss-averse retailer to order defective product under uncertainty demand environmentwas developed. The expected utility model of' loss-averse re- tailer to order defective product was established based on prospect theory, the solution to loss-averse retailer's optimal order quantity was given. The impact of loss-averse coefficient on ordering decision of retailer to order defective product was discussed through theoretical analysis, in additium the impact of defective rate of product and loss-averse coefficient on op- timal order quantity and the expected utility of retailer were studied combining with numerical example.