考虑大学生群体与普通城市居民出行特征的不同,为了更好地了解大学生出行方式选择现状,制定恰当的交通管理政策及措施,运用前景理论建立了大学生出行方式选择模型。以大学生日常出行为例,比较分析模型的理论计算结果和实际调查结果,结果表明:行程时间比出行费用对出行方式的选择影响更大;且当出行时间较短时,大学生更倾向于以出租车作为主要的出行方式;而出行时间较长时,大学生更倾向于以公交作为主要的出行方式。这符合大学生的出行心理且与问卷调查结果相符合。
In order to better understand current situation of travel mode choice of college students, this study develop a model to formulate traffic management policies and measures by considering the difference of travel mode between the college students and the urban residents. The model of college students' travel mode choice is developed in terms of the prospect theory. The theoretical calculation result and the actual survey result are compared using the data of the daily travel times. The comparative study shows that the travel time has a larger impact on the travel mode choice in comparison to the travel cost. When the travel time is shorter, the students are more inclined to taxi as the main way to travel. This finding conforms to the trip psychology of college students and the results of the questionnaire survey.