中文摘要：

近年来，乡村旅游发展迅速，但都是围绕城镇居民做文章，农民的需求并未受到足够的关注。而农民市场的潜力巨大，农民也具有体验乡村旅游的动机，加上农村交通条件的改善和配套设施的逐渐完备，为乡村旅游开发农民市场提供了条件。应提高认识、转变观念、加大宣传，扩大乡村旅游在农村的影响；要开发符合农村居民需求的产品，如以观摩考察为主导的乡村旅游产品和具有农村题材的影视旅游产品；要构建完善的交流平台，促成各方的共同参与共赢。

英文摘要：

In recent years, rural tourism develops rapidly, however, all rural tourism is to aim for urban residents and neglects the demand of peasants. Peasants have huge market potential and have the motive to experience rural tourism. The improvement of rural transportation condition and the perfection of its matched facilities provide the condition for developing peasant market of rural tourism. We should raise the cognition, change the ideas, enlarge propaganda and enlarge the influence of rural tourism on countryside. We should develop the products fitting for the demand of rural residents such as rural tourism products based on emulation and inspection and video tourism products of rural subject matters, should construct perfected communication platform and should promote mutual participation and double win.