中文摘要：

乡村旅游可视为传统旅游的一种替代性旅游产品。乡村旅游具有整体产品的概念，在产品域上体现为核心产品域、辅助产品域和扩张产品域三个层次。可从观光、体验、度假、康体养生和体育冒险及专项等方面对乡村旅游进行开发，并在乡村旅游的开发层次和营销方面注重乡村旅游产品组合策略的运用。

英文摘要：

Village tourism possesses the quality of entire product; it can be classified as area of nuclear product, area of by-product and extended product. Village tourism can be exploited in terms of sightseeing, experience, vacation, fitness and physical adventures, and in terms of exploiting class and marketing strategy, the combination of tourism products should be applied.